在东方，时间是一份可以赠予的礼物In the East, time is a gift to be given
在东方，时间不只是日历上的刻度，也是人与人之间的情感节律。节气、节日、团聚与祝福，都通过食物被表达与分享。关茶以食为礼，将东方的时间与情感凝结成一份可以赠予他人的礼物——让时间变得可感，让情感被看见。 In the East, time is more than a calendar — it is the rhythm of feeling between people. Seasons, festivals, gatherings and blessings are all expressed and shared through food. Guancha turns these moments into gifts.
一个仍在进化的品牌A brand still evolving
关茶的品牌 DNA 是「进化 Evolution」。我们从不复制传统，而是回到传统的精神内核，再用当代的方式重新表达。每一年回来，都带着新的创作，而不只是换个颜色重复昨天——这条叙事，仍在继续。Guancha’s DNA is Evolution. We return to the spirit of tradition and re-express it for today — each year brings new work, not yesterday repainted.
关茶创立 · 抹茶文创起步Founded — beginning with matcha
在北京创立，以抹茶文创起步，把抹茶之美带回东方日常。
Founded in Beijing, starting with matcha culture brought back to the East.
茶立方®首发 · 首创东方新食礼Matcha Cube® debuts
2019 中秋，关茶首创茶立方®上线，并获 FBIC 食品类唯一金奖；同年推出首个联名——莫奈《睡莲》抹茶生巧。
The original Matcha Cube® launches at Mid-Autumn 2019; the first collaboration — Monet’s “Water Lilies” — also debuts.
顶级 IP 联名Top IP collaborations
上市多个国际（美国 / 日本）顶级 IP 联名食礼——哆啦A梦、樱桃小丸子、莫奈等。
Collaborations with top US & Japanese IPs — Doraemon, Chibi Maruko-chan, Monet and more.
升级定位「关茶新食礼」Becoming “Guancha New Festive Gifts”
从单品走向文化食礼礼盒；同年进入欧洲、东南亚等多地区。
Evolving from single products to cultural gift boxes; expanding into Europe and SE Asia.
品牌联名与艺术共创Brand & art co-creation
联动多家国民品牌及上市公司；茶立方®获国际美味奖二星。
Co-creating with national brands; Matcha Cube® earns 2-star Superior Taste.
品牌出海 · 旅居巴黎东京Going global
正式启动品牌出海；创始人开始长期旅居巴黎与东京之间，深入理解东方文化的世界审美表达。
The brand goes global; the founder begins living between Paris and Tokyo.
蒙特奖金奖Monde Selection Gold
获世界食品品质评鉴大会 Monde Selection 蒙特奖金奖。
Awarded Monde Selection Gold.
东方节日食礼 · 回到克制Festive gifts — returning to restraint
从国潮联名的热闹，走向克制内敛的东方表达。茶立方®六年国际美味奖（25–26 三星）、蒙特奖三年金奖、2026 钻石奖。
From IP-driven buzz to quiet, distinct Eastern expression. Six STA years, Monde Gold ×3, Diamond 2026.
故事仍在继续The story continues
每一个东方节令，都还有下一份可以赠予的礼物。
Every Eastern festival still holds the next gift to give.
